Content marketing has become a great strategy to help companies establish a positive brand reputation, attract new customers and generate more sales.
This study provides valuable insight into how industry professionals research and make purchasing decisions, the types of content they rely on for information, and how they perceive content marketing in today's marketplace.
With these details, you can plan your own content marketing strategy and improve customer engagement with your brand and products to increase sales, generate new leads and become more competitive.
Download the survey report to learn:
● Content Types & Sources Used Most Heavily
● Content Perceptions & Preferences
● Purchasing Decision Details
● Industry Events: Preparation & Attendance Insights
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ABOUT WORLD OF CONCRETE
World of Concrete is the industry's ONLY annual international event dedicated to commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry's leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions and world-class education program.
WORLD-CLASS EDUCATION AT WOC
The 2027 World of Concrete Education Program will offer sessions of solid, in-depth learning options for every concrete/ masonry professional including technical applications, business best practices, project management, and safety-relevant topics for every skill level from beginner to experienced, every level of responsibility from office and field personnel to business owners.
FUTURE SHOW DATES
WOC 2028: January 25-27; Education 24-27