Success and ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The World of Concrete’s  Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years. Created by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. As a World of Concrete exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for.  Please take advantage of these powerful resources. 

STEP 1. Download Implementation & Management Tools:

STEP 2. Do 5 Strategic Planning Exercises at Target Dates:

  1. Define Your Outcomes16 weeks prior
  2. Identify & Attract Your Ideal Visitors12 weeks prior
  3. Manage Your Visitor’s Experience10 weeks prior
  4. Lead Management8 weeks prior
  5. Measure Your Performance & ROI4 weeks prior 

STEP 3. Learn and Fill Knowledge Gaps by Watching New Webinars & Replays at recommended viewing times:

NEW on Demand Webinar

THRIVE LIVE! How to Re-Enter the Live Exhibiting Arena Better Than Before
View the Recording

With the pandemic forcing many exhibitors to take a long pause from live tradeshows, chances are your exhibiting program may be a little rusty and could use a tune-up. Even if you exhibited at the summer World of Concrete, now is the perfect time for ALL exhibitors to step back and re-evaluate, re-imagine and improve their exhibiting strategies with improving productivity as a top priority going forward.

In this ALL-NEW strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, introduces you to the proven-effective Exhibit Marketing Process which will help you assess your current/previous level of satisfaction and execution and identify specific areas for you to focus in the coming months on as you prepare for World of Concrete 2022. Whether you’ve exhibiting recently or not, this is a “can’t miss” session!

REPLAY Webinars with view by dates

  1. Exhibiting Cost Control: Budgeting, Managing and Stretching Your Exhibiting Dollar (view 16 weeks prior)
  2. Improving Impact, Performance and Results for 400 to 600 sq. ft. Exhibits (view 16 weeks prior)
  3. Driving Qualified Booth Traffic: How to Attract Enough of the  Right Attendees to Your World of Concrete Exhibit (view 14 weeks prior)
  4. Secrets of “World Class” Booth Staffers: Perspectives and Practices to Improve In-Booth Interactions, Get Better Leads and Close More Sales (view 8 weeks prior)
  5. Improving Tradeshow Lead Management for Higher Sales Conversion (view 6 weeks prior)
  6. Inside Your WOC Exhibiting Numbers:  Measuring & Reporting Exhibiting Performance, Value & ROI (view 4-6 weeks prior)

 

STEP 5. Use the “Ask the Tradeshow
Experts” email Q&A

World of Concrete made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours. Submit your question now!

©2021 Competitive Edge and World of Concrete purchased and owns rights to use content only on official WOC website and WOC exhibitor communications. All other rights reserved.

 

Why Are Trade Shows So Important To Your Business?

1. Verbal & Non-Verbal Behavioral Styles:  Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing.

2. Develop Transparency & Trust:  Face-to-face meetings afford participants opportunities to develop transparency and
trust among each other in ways that are not always possible compared to other forms of communication.

3. Judge Integrity, Competencies & Skills:  Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.

4. Develop Strong Social Relationships:  Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal,
that behavior facilitates social bonding and increases your stature with prospects.  

5. Develop A Sense of Belonging To Organization:  Attending face-to-face
meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.