Success and ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The World of Concrete’s Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

View the 40 Standout Exhibit Ideas Selected by the E3 Exhibiting Effectiveness Evaluation Team at WOC 2018

1. Re-playable Exhibitor Webinars:

Secrets of “World Class” Booth Staffers: Perspectives and Practices to Improve In-Booth Interactions, Get Better Leads and Close More Sales

View the Secret of "World Class" Booth Staffer Workbook
View the Secret of "World Class" Booth Staffers Webinar Video

“No matter how good your products are, the single most important factor influencing your exhibiting results is your booth staff. It’s what they do or don’t do in that short window of opportunity with buyers that makes the difference.” says America’s leading tradeshow expert, Jefferson Davis. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session with by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage. 


New World of Concrete Exhibitor On Boarding Web Briefing
The World of Concrete staff wants to make sure all new exhibiting companies know the “ins and outs” and are positioned for success. That’s why all new exhibiting companies are required to participate in this special web briefing. The World of Concrete staff and leading trade show expert Jefferson Davis will provide important show information and overview the key elements of the new exhibitor on boarding program.

View The New Exhibitor Web Briefing Workbook

View The Exhibitor Webinar: On Boarding Web Briefing Video

Improving Impact, Performance and Results for 400 to 600 sq. ft. Exhibits
Companies exhibiting in medium size spaces are often called “tweener” exhibits.  Bigger than in-line booths, but often much small than larger island booths, this size of exhibitor has unique opportunities and faces unique challenges.  Join tradeshow expert, Jefferson Davis of Competitive Edge, for practical ideas, insights and strategies to take better advantage of your exhibit.  Topics include the most effective floor plans for these sized booths, the three viewing tiers and what content should be placed at each tier, selecting which products to feature, technology options every exhibitor should be integrating, staffing your exhibit for maximum productivity, and much more!

View Improving Impact, Performance and Results for Medium-Sized Exhibits Workbook

View Improving Impact, Performance and Results for Medium-Sized Exhibits Web Brief Video


Improving Tradeshow Lead Management for Higher Sales Conversion

“If ROI is the name of the game, lead management is the playbook’ says leading tradeshow expert Jefferson Davis, Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Register for this highly informative live webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.

View Improving Tradeshow Lead Management for Higher Sales Conversion Workbook

View The Exhibitor Webinar: Improving Tradeshow Lead Management for Higher Sales Conversion

Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your World of Concrete Exhibit

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right World of Concrete attendees.

View The Driving Qualified Booth Traffic Workbook

View The Exhibitor Webinar: Driving Qualified Booth Traffic

2. “How-to” Exhibiting Article Series, Tools and Exercises:

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

3. “Ask the Tradeshow Expert” Q&A:

World of Concrete has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!

©2016 Competitive Edge. World of Concrete purchased and owns rights to use content only on official WOC website and WOC exhibitor communications. All other rights reserved.


Why Are Trade Shows So Important To Your Business?

1. Verbal & Non-Verbal Behavioral Styles:  Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing.

2. Develop Transparency & Trust:  Face-to-face meetings afford participants opportunities to develop transparency and
trust among each other in ways that are not always possible compared to other forms of communication.

3. Judge Integrity, Competencies & Skills:  Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.

4. Develop Strong Social Relationships:  Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal,
that behavior facilitates social bonding and increases your stature with prospects.  

5. Develop A Sense of Belonging To Organization:  Attending face-to-face
meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.