Success and ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The World of Concrete’s  Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years. Created by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. As a World of Concrete exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for.  Please take advantage of these powerful resources. 

STEP 1. Download Implementation & Management Tools:

STEP 2. Do 5 Strategic Planning Exercises at Target Dates:

  1. Define Your Outcomes16 weeks prior
  2. Identify & Attract Your Ideal Visitors12 weeks prior
  3. Manage Your Visitor’s Experience10 weeks prior
  4. Lead Management8 weeks prior
  5. Measure Your Performance & ROI4 weeks prior 

STEP 3. Learn and Fill Knowledge Gaps by Watching New Webinars & Replays at recommended viewing times:

Exhibiting Cost Control: Budgeting, Managing and Stretching Your Exhibiting Dollar

Replay Webinar

Tradeshows can be a smart investment that delivers measurable value and ROI far beyond cost, or a big expense that delivers little return. It all depends on how you view your investment and manage your money!  Register for this highly-informative live webinar with America’s leading tradeshow productivity expert to take a look inside the exhibiting money game. You’ll learn best practices, money saving techniques, and access a FREE tool to help you better manage your exhibiting dollar.

How to Discover & Deliver Your Attendee-Focused Value Proposition

Replay Webinar

The marketing noise level increases dramatically before and at a big tradeshow like World of
Concrete.  Every decision attendees make about where to focus their attention and time are value-based decisions.  How can you ensure your marketing messages cut through the noise, get noticed, read and responded to? This all important question and more will be answered in this new exhibitor webinar. Have your marketing and product managers attend, and have your product/service brochure
in hand, to learn a structured process to find your value proposition and unique selling proposition. 

REPLAY Webinars with view by dates

  1. Improving Impact, Performance and Results for 400 to 600 sq. ft. Exhibits (view 16 weeks prior)
  2. New Exhibitor Web-Briefing:  How to Have a Positive & Productive Exhibiting (view 14 weeks prior)
  3. Driving Qualified Booth Traffic: How to Attract Enough of the  Right Attendees to Your World of Concrete Exhibit (view 14 weeks prior)
  4. Tradeshow Social Media Best Practices (view 12 weeks prior)
  5. Secrets of “World Class” Booth Staffers: Perspectives and Practices to Improve In-Booth Interactions, Get Better Leads and Close More Sales (view 8 weeks prior)
  6. Improving Tradeshow Lead Management for Higher Sales Conversion (view 6 weeks prior)
  7. Inside Your WOC Exhibiting Numbers:  Measuring & Reporting Exhibiting Performance, Value & RO(view 4-6 weeks prior)

STEP 5. Use the “Ask the Tradeshow
Experts” email Q&A

World of Concrete made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours. Submit your question now!

©2018 Competitive Edge and World of Concrete purchased and owns rights to use content only on official WOC website and WOC exhibitor communications. All other rights reserved.


Why Are Trade Shows So Important To Your Business?

1. Verbal & Non-Verbal Behavioral Styles:  Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing.

2. Develop Transparency & Trust:  Face-to-face meetings afford participants opportunities to develop transparency and
trust among each other in ways that are not always possible compared to other forms of communication.

3. Judge Integrity, Competencies & Skills:  Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.

4. Develop Strong Social Relationships:  Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal,
that behavior facilitates social bonding and increases your stature with prospects.  

5. Develop A Sense of Belonging To Organization:  Attending face-to-face
meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.