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Exhibits: January 23-25, 2024
Education: January 22-25, 2024
Las Vegas Convention Center Las Vegas Convention Center

Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The World of Concrete’s  Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years. Created by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. As a World of Concrete exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for.  Please take advantage of these powerful resources. 

STEP 1. Download Implementation & Management Tools

  1. 16 Week Tradeshow Planning Tool (Excel spreadsheet)
  2. Exhibiting Cost Control Tool (Excel spreadsheet)
  3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)

STEP 2. Do 5 Strategic Planning Exercises at Target Dates

  1. Define Your Outcomes – 16 weeks prior
  2. Identify & Attract Your Ideal Visitors– 12 weeks prior
  3. Manage Your Visitor’s Experience – 10 weeks prior
  4. Lead Management – 8 weeks prior
  5. Measure Your Performance & ROI -  4 weeks prior

STEP 3. Learn and Fill Knowledge Gaps by Watching New Webinars & Replays at recommended viewing times

THRIVE LIVE! How to Re-Enter the Live Exhibiting Arena Better Than Before
View the Recording

In this ALL-NEW strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, introduces you to the proven-effective Exhibit Marketing Process which will help you assess your current/previous level of satisfaction and execution and identify specific areas for you to focus in the coming months on as you prepare for World of Concrete 2024. Whether you’ve exhibiting recently or not, this is a “can’t miss” session!

REPLAY Webinars with view by dates

  1. Exhibiting Cost Control: Budgeting, Managing and Stretching Your Exhibiting Dollar (view 16 weeks prior)
  2. Improving Impact, Performance and Results for 400 to 600 sq. ft. Exhibits (view 16 weeks prior)
  3. Driving Qualified Booth Traffic: How to Attract Enough of the  Right Attendees to Your World of Concrete Exhibit (view 14 weeks prior)
  4. Secrets of “World Class” Booth Staffers: Perspectives and Practices to Improve In-Booth Interactions, Get Better Leads and Close More Sales (view 8 weeks prior)
  5. Improving Tradeshow Lead Management for Higher Sales Conversion (view 6 weeks prior)
  6. Inside Your WOC Exhibiting Numbers:  Measuring & Reporting Exhibiting Performance, Value & ROI (view 4-6 weeks prior)

STEP 4. Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers

Planning & Cost Control:

Promoting Your Exhibit:

Exhibit:

Staffing:

Lead Management:

Measurement:

STEP 5. Use the “Ask the Tradeshow Experts” email Q&A

World of Concrete made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours. Submit your question now!

Why are tradeshows are so important to your business?

1. Verbal & Non-Verbal Behavioral Styles

Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing.

2. Develop Transparency & Trust

Face-to-face meetings afford participants opportunities to develop transparency and trust among each other in ways that are not always possible compared to other forms of communication.

3. Judge Integrity, Competencies & Skills

Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.

4. Develop Strong Social Relationships

Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal, that behavior facilitates social bonding and increases your stature with prospects.  

5. Develop A Sense of Belonging To Organization

Attending face-to-face meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.
 

© 2023 Competitive Edge and World of Concrete purchased and owns rights to use content only on official WOC website and WOC exhibitor communications. All other rights reserved.

Have a question? Reach out to a member of our team!

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