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Events
Get ready for an exciting variety of events happening at WOC 2025.
From action-packed outdoor spectator events, to informative luncheons & forums tailored to your specific interests, a charitable auction benefiting the next generation of concrete professionals, or a featured education session presented by one of our exhibiting industry partners, we have something for everyone at WOC 2025!
Click on each bar below to expand content/descriptions. Please check back regularly for updates on events, panelists and topic discussions.
SPEC MIX BRICKLAYER 500® World Championship
January 22, 11:00 AM
Location: Bronze Lot, next to South Hall
Only in Las Vegas at the World of Concrete Bronze Lot can you take part in the Masonry Industry’s biggest party—MASONRY MADNESS DAY! You’ll see highly skilled masonry apprentices, mason tenders, block layers and world-class bricklayers go head-to-head to become 2025 World Champions!
SEE IT LIVE! Don’t miss the 23rd Anniversary of the SPEC MIX BRICKLAYER 500®—the World of Concrete’s most exciting live event and top attraction! Revered as the “Super Bowl of Masonry,” the competition showcases the world’s best bricklayers melding the winning combination of SKILL, SPEED and STAMINA. The payout—over $125,000 including a new 4x4 Chevrolet truck, KUBOTA RTV-X1130 utility vehicle, Essick Pro12 Mixer and thousands in cold cash and prizes. It all goes down on World of Concrete Wednesday in the Bronze Lot. Thousands of thrill-seeking spectators will pack the MASONRY MADNESS® Arena to witness 27 bricklayers and their rock-solid mason tenders lay it on the line for 60-minutes to take home a pile of cash, prizes and the bragging rights of becoming the 2025 “World’s Best Bricklayer!”
Feeling lucky? Everyone has a chance to win at the SPEC MIX BRICKLAYER 500 party as sponsors BELDEN BRICK, HYDROMOBILE, HOHMANN & BARNARD, JLG INDUSTRIES, KUBOTA, QUIKRETE, MARSHALLTOWN, MULTIQUIP, RAZOR-BACK, STABILA, STIHL, BLAKLADER and many other industry supporters will light up the arena by offering fantastic demonstrations, fun games, prizes, and giveaways to the crowd. YOU DON’T WANT TO MISS ALL THIS ACTION & EXCITEMENT! Go to https://www.specmix.com/spec-mix-bricklayer-500-2024/ to learn more!
MCAA’s Masonry Skills Challenge
Wednesday, January 22 8:00 AM
Location: Bronze Lot, next to South Hall
The Masonry Skills Challenge consists of masonry apprentices in first, second, and third-year levels showcasing their training in masonry by competing against winning apprentices from various regions. The contestants put their skills to the test as they complete a surprise project without any preparation or assistance. Awards are presented to the top three projects at each level. Don’t miss the chance to support your future workforce in the Masonry Skills Challenge!
SPEC MIX TOUGHEST TENDER®
Wednesday, January 22 10:00 AM
Location: Bronze Lot, next to South Hall
See talented mason tenders set up their SPEC MIX BRICKLAYER 500® teams. The one with the fastest time wins!
MCAA’S Fastest Trowel on the Block
Wednesday, January 22 10:20 AM
Location: Bronze Lot, next to South Hall
The Fastest Trowel on the Block promotes workmanship, speed, and craftsmanship in masonry. Journeyman masons, accompanied by their choice of tender, compete against one another in a high-speed, 20-minute challenge. Each contestant's goal is to complete as much of a 30-foot-long wall as possible, using 8" x 8" x 16" CMU and mortar. This contest rewards the country's best mason journeymen for their hard work and dedication to the trade.
Western Star Trucks Get Tough Challenge
Tuesday, January 21 –Thursday, January 23
During Show Hours
Location: Bronze Lot, next to South Hall
Think you have what it takes to win the Get Tough Challenge? Then sign up for this highly anticipated event where you’ll take an X-Series out on our obstacle course.
Freightliner Work Smart Competition
Tuesday, January 21 –Thursday, January 23
During Show Hours
Location: Bronze Lot, next to South Hall
Dive into the Work Smart Competition and enjoy an interactive game exploring the Freightliner Plus series products and features that make them your ultimate partner at the job!
Decorative Concrete LIVE!
Tuesday, January 21 –Thursday, January 23
During Show Hours
Location: Silver Lot, across from South Hall
A World of Opportunity
Experience the significant and innovative advances transforming decorative job sites. At Decorative Concrete Live! experienced industry veterans will explain how to transform ordinary concrete into showcases.
CIM Silent & Live Auction
Wednesday, January 22
SILENT AUCTION: 11:00 AM – 12:45 PM
LIVE AUCTION: 1:00 PM
Support your industry by bidding on a wide variety of auction items, ranging from equipment and supplies to vacation packages, computers, TVs and more! These auctions are a major funding source for Concrete Industry Management programs at five public universities. Learn more at www.concretedegree.com
The Concrete Industry Management (CIM) program has developed into a key resource for populating the concrete industry with talented individuals with college degrees. Five universities strategically placed across the country offer four-year degrees in CIM.
Today, there are more than 1,000 graduates of the program and another 500 students currently enrolled. This program is made possible, in large part, by the combined efforts of the national and local concrete industry. The National Steering Committee (NSC) for CIM, in collaboration with local patron groups at all five universities, provides both funding and oversight for the program.
The CIM Auction benefits these Universities:
Weatherton Award Scholarship
Monday, January 20 2:30 PM
World of Concrete cordially invites you to the prestigious 2025 Weatherton Paper Competition, a platform that not only showcases our industry's future leaders but also celebrates the transformative impact of the Concrete Industry Management Program on their lives. This annual event is a testament to the program's profound influence, as students from our Concrete Industry Management Programs will present a ten-minute talk on 'How the Concrete Industry Management program has positively transformed my Life.'
The competition features three students from California State University – Chico, Middle Tennessee State University, New Jersey Institute of Technology, South Dakota State University, and Texas State University. Listening to their talks, you will learn why graduates of the programs quickly become leaders in the employers. Following the presentations, you'll have an opportunity to network with the students, faculty, and members of the CIM National Steering Committee, fostering connections and potential new hires.
Each presentation will reflect the presenter's experiences in research activities, internships, or capstone coursework and how lessons learned have influenced the upcoming career in the concrete industry. In past years, students have presented talks with titles such as "What CIM Can Do for You,"; "Concrete Industry Management Program: Internships"; "and: My Research Project: Investigation of Sulfur Concrete Mixes for Mars Infrastructure."
Five industry leaders judge the presentations. Using a rubric that includes professional skills and content, judges select the student who has judged best prepared for their presentation. This student will receive the recognition as the 2025 recipient of the prestigious Bob Weatherton Award, an honor that comes with $2,500 in scholarship money.
Presentations Highlight CIM Goals
Attendees will also learn more about the Concrete Industry Management program, a four-year Bachelor of Science degree that offers a business-focused curriculum. This program fast-tracks students into their initial career opportunities within the concrete industry. With more than 1,000 graduates currently employed in the concrete industry, many in key leadership positions, the program's impact is undeniable.
Honoring an Industry Legend
World of Concrete established this award to honor the late 'Big Bob' Weatherton, a true industry legend. Weatherton, who passed away in 2016, was a key figure in the founding of World of Concrete and was named an industry legend in 2015. His revolutionary development of the articulating boom arm for concrete pumps transformed the concrete pumping industry. Weatherton's contributions serve as a guiding light for all CIM students, inspiring them to make a significant impact in the industry.
The event is open to all registered World of Concrete attendees.
To learn more about the Concrete Industry Management Program and the list of past Weatherton Scholarship recipients, click here Concrete Industry Management Degree.
Work Truck LIVE!
Central Hall - During Show Hours
If you want to connect with General and Commercial Contractors, Work Truck Fleets, Municipalities and OEM’s, this is the show for you. Work Truck Live! is a dedicated exhibit area in the Central Hall, presented by Modern WorkTruck Solutions.
In this area will be highlighted innovations in the design and configuration of work trucks and innovative accessories that will help contractors increase safety and productivity. The WORK TRUCK LIVE! area is strategically designed to bring attention to industry-leading companies that manufacture chassis and supply up-fitting accessories, as well as technologies with which contractors can customize their vehicles to the job at hand.
Artificial Rock Sculpting LIVE!
South Hall - During Show Hours
Companies/ Artisans
Coming Soon!
Artificial Rock Sculpting LIVE! will showcase artisans who will create examples of this unique aspect of concrete construction. Often described as a hybrid technique where construction meets art, artificial stone carving is found on vertical, decorative, and structural features, enhancing standard commercial and residential construction elements.
The artisans will display their unique techniques by creating a mini-example in this interactive area located in South Hall. There will also be two hands-on zones where attendees can interact with the artisans.
SAIA Scaffold Builders Challenge
Location: South Hall, Tuesday January 21 - 10:00a.m. - 4:00 p.m.
Powered by Scaffold & Access Industry Association
The Scaffold & Access Industry Association is excited to announce the 2025 Scaffold Builders Competition, which will take place at the World of Concrete. This is a fantastic opportunity for your crew members to showcase their skills and compete with the best in the industry.
We are limited to 20 teams, so make sure to sign up early to secure your spot.
Please note that the competition is open to SAIA members only and each team must consist of 4 registered builders and one team coach.
New in 2025 we will be conducting Educational Presentations and Product Demos in this area on Wednesday, January 22nd and Thursday, January 23rd.
If you are interested in participating in a demo please contact us at [email protected] for more information.
The Face® Companies’ 2024 Golden Trowel® Awards
Be There When the Industry Recognizes the Best Concrete Floors in the World.
The Face® Companies’ 2024 Golden Trowel® Awards will be presented on January 22, 2025, at the World of Concrete in Las Vegas. The Face Companies have given the Golden Trowel for 34 years to contractors who produce the world’s flattest and most level floors. The Golden Trowel® is a 24-karat gold-plated Marshalltown finishing trowel, mounted on a polished granite block over a walnut base.
Golden Trowel Gold Plates are awarded to the winner in each category. The award categories include how the floor was initially struck off, the floor casting’s width, whether shake-on hardener or steel fibers were used, and other factors that influence flatness and levelness.
Golden Trowel Silver Plates recognize truly outstanding entries that achieved exceptional results but did not dominate the category.
The event will also feature a brief description of each winning project.
The award event is open to all World of Concrete attendees. Registration is not required.
For more information, contact Jeff Rogers, Director of Engineering, The Face® Companies, by phone at 757.624.2121 or by email at [email protected].
AAC - Autoclaved Aerated Concrete PAVILION
During show hours
Location: North Hall
Powered by AAC WORLDWIDE
State-of-the-art Production Plant Solutions from Internationally Renowned Machinery Suppliers. Discover the New Building Material - Discover New Opportunities for the US Construction Industry.
The new AAC-Pavilion will provide information on:
• Production Technology
• Typical Application of AAC in the Construction Industry
• Blocks, Panels and Claddings
• New Building Technologies
• Beneficial Product Properties like fire resistance, energy efficiency, earthquake resistance, no termite infestation, and sustainability,
Furthermore, you´ll meet the publishers of AAC Worldwide, the only international trade journal for the Autoclaved Aerated Concrete Industry.
The Decorative Concrete Experience
Location: South Hall Booth S12105, During Show Hours
Presented by: The Decorative Concrete Council and the Concrete Polishing Council
Sponsored by ASCC, DCC, and CPC
The DCC and CPC have joined forces to bring you the DCC/CPP Experience at the 2025 World of Concrete, an interactive area in South Hall where attendees can learn how to participate and prosper in these dynamic market segments. The DCC/CPC Experience will feature live, short peer-to-peer presentations from industry experts on topics crafted to help new and experienced practitioners improve their businesses. New this year, the ASCC will present new inductees into the Decorative Concrete Hall of Fame, which was started by Concrete Décor Magazine and is now being administered by the ASCC’s Decorative Concrete Council. Other planned highlights include:
A Historical Timeline of Decorative and Polished Concrete – including:
o A pictorial review of evolution of decorative and polished concrete, the DCC and CPC.
o Meet the Legends sessions during which the audience can learn from some of the leading artisans who helped shape this industry.
The 2024 Winners of the DCC Award program – including:
o A pictural review of the winning projects.
o DCC winners will be part of the booth and attendees can meet members of the project’s design team who will explain how they solved the challenges encountered on the projects.
2024 Decorative Concrete Hall of Fame Presentations:
o Award Ceremony
o Inductee Speeches
o and much more
o A description of the resources that ASCC, DCC, and CPC provide for the industry (and, of course, the chance to join).
o Debunking polished and decorative concrete myths.
o A self-guided Decorative Concrete Hall of Fame Tour.
Breakfast with the Experts
Tuesday - Thursday, January 21-23
6:45 AM – 7:45 AM and 8:15 AM – 9:15 AM
Presented and hosted by Master Builders Solutions.
Questions should be directed to [email protected].
Early risers can find answers to their toughest concrete construction questions when industry experts take questions in a small, relaxed setting – choose from two start times, 6:45 am or 8:15 am. Hot breakfast included.
Breakfast with the Experts provides attendees peer-to-peer opportunities each show morning to pose technical, or not so technical, questions to leading concrete industry experts. A panel will answer questions on concrete construction and sustainable concrete solutions. Looking for solutions to your 1L or GUL cement placement challenges? This is the place to get answers. Each day’s content will be different, based on attendee questions, so come spend the week!
INDIVIDUAL BREAKFAST Registration Fee: $60; $75 after 12/12/24
- TUBE1, WEBE1, THBE1: 6:45 am - 7:45 am
- TUBE2, WEBE2, THBE2: 8:15 am - 9:15 am
SPECIAL SAVINGS! Discounted 3-Day Pass: $130; $160 after 12/12/24
- TWTBE1: 6:45 am - 7:45 am
- TWTBE2: 8:15 am - 9:15 am
Concrete Polishing Luncheon & Open Forum
[TUCPL] Tuesday, January 21 • 11:30 AM - 1:30 PM
Registration Fee: $120; $155 after 12/12/24
Hosted by World of Concrete and ASCC Concrete Polishing Council.
The Concrete Polishing Council (CPC) of the American Society of Concrete Contractors (ASCC) has recently released three contractor-focused documents. These consensus documents are not just informative, but also authoritative, providing crucial support to polishing contractors grappling with the challenges of the current conditions.
Seize this opportunity to glean insights from the experienced experts who have collectively crafted these significant documents. Their expertise will guide you on how to leverage these position papers in your concrete polishing projects, ensuring greater profitability.
Polishing Panelists:
COMING SOON!
Direct questions to Rick Yelton at [email protected] or 630-605-7203.
SPONSORED BY:
Quality in Concrete Slabs Luncheon & Open Forum
[WESOG] Wednesday, January 22 • 11:30 AM - 1:30 PM
Hosted by World of Concrete and American Society of Concrete Contractors.
Registration Fee: $120; $155 after 12/12/24
Maintaining Quality on Slabs during Tilt-up Construction
World of Concrete attendees have learned how to improve the quality of concrete slabs while increasing their productivity for more than a decade. In this edition, you will learn about the innovations contractors can bring to placing high-quality concrete slabs during tilt-up construction.
As more owners choose tilt-up construction, placing contractors are often asked to construct a Class 9 floor with stringent levelness and flatness requirements that serve as casting surfaces.
Concrete contractors will describe how they have delivered quality floors on these construction projects.
Come to the luncheon on Wednesday, January 22, 2025, to learn, ask questions, and get answers on the best steps for contractors to deliver a high-quality slab efficiently.
Questions about the luncheons should be directed to Rick Yelton at [email protected] or 630-605-7203.
Concrete Slabs Panelists:
COMING SOON!
Sponsored By:
3D Printing Luncheon & Open Forum
[TH3DP] Thursday, January 23 • 11:30 AM - 1:30 PM
Registration Fee: $120; $155 after 12/12/24
Hosted by World of Concrete
Direct questions to Rick Yelton at [email protected] or 630-605-7203.
3-D Construction Printing is one of the fastest growing, emerging concrete construction techniques entering the residential and commercial marketplace. The influx of new layering techniques, machine designs, and materials is rapidly transforming construction as we know it. When any innovation enters the market, adoption can be challenging. Contractors and producers using 3-D Construction printing are encountering several constraints that limit acceptance by code officials and design professionals.
This editorial luncheon and forum will focus on the challenges contractors face as they bring the type of construction application to the field. In this interactive, peer-to-peer environment, a panel of industry experts will discuss the challenges and attempt to create a consensus on how the industry should merge its efforts to advance 3-D Construction Printing.
Topics of discussion:
· Developing a common message that supports all types of additive manufacturing techniques
· Determining criteria for quality acceptance
· Creating a pathway to residential and commercial code compliance
· Unifying the industry’s message to dispel common myths associated with 3-D technology
Panelists:
COMING SOON!
Hoover Dam & Bypass Bridge -- Presentation & Tour
[HDS] Sunday, January 19 • 12:30 PM - 5:30 PM
[HDF] Friday, January 24 • 9:00 AM - 2:00 PM
Registration Fee: $140 by 12/12/24; $155 after & onsite
Join this informative tour of the Hoover Dam and Mike O’Callaghan-Pat Tillman Memorial Bridge. Bus transportation, tour tickets, and boxed lunches are provided.
NEW! EUCLID -- Modern Concrete Technology: Design, Materials & Durability
[ECCTU] Tuesday, January 21 • 11:00 AM - 12:30 PM
$95 by 12/12/24; $105 after & onsite
This presentation focuses on designing a durable and sustainable concrete mix, types of materials and products for providing long service life, project requirements for reducing shrinkage with extended joint patterns, and waterproofing concrete. Presented by Euclid Chemical Company.
FAMILY BUSINESS INSTITUTE: The Top Ten Reasons Contractors Succeed
[FBITU] Tuesday, January 21 • 9:00 AM - 10:30 AM
$175 by 12/12/24; $195 after & onsite
This session takes an in-depth look at top 10 reasons contractors succeed and the requisite factors which can be copied and emulated in any size construction company. Attendees will benefit from 240 contractors who shared their leadership and business practices. Presented by Family Business Institute.
NEW! FONTE & COMPANY - Fundamentals & Essentials of Successful Concrete Placement
[FONMO1] Monday, January 20 • 12:00 PM - 4:00 PM
[FONWE] Wednesday, January 22 • 12:00 PM - 4:00 PM
$235 by 12/12/24; $275 after & onsite
All aspects of concrete pavements will be addressed including batch plants, mix designs, water-cement ratio and yield calculations, aggregate testing, joint plans, subgrades, finishes/textures, measuring IRI, paving equipment, and post-paving operations. Presented by Fonte and Company.
MASTER BUILDERS SOLUTIONS -- Meeting & Exceeding Sustainability Targets Using Admixtures
[MBSTU] Tuesday, January 21 • 10:00 AM - 12:00 PM
$110 by 12/12/24; $125 after & onsite
Learn about reducing embodied carbon in concrete mixtures by 50% or more through advanced mixture optimization, minimizing concrete waste by extending its working time, or repurposing returned concrete for subsequent beneficial use, with documentation of the resulting sustainability benefits using Lifecycle Assessment and Environmental Product Declarations (EPD). Presented by Master Builders Solutions.
NEW! PCA / ASCC - Ensuring Performance of Low Carbon Concrete Mixes
[PLCWE] Wednesday, January 22 • 2:00 PM - 4:00 PM
$125 by 12/12/24; $150 after & onsite
Moderated by PCA and ASCC, a panel made up of cement suppliers, ready-mix producers, and concrete contractors will share important steps of the preconstruction phase when using portland-limestone cement in projects. Presented by Portland Cement Association and American Society of Concrete Contractors.
SIKA CORPORATION EDUCATIONAL OFFERINGS
SIKA CORPORATION -- Second Generation of 3D Concrete Printing
[SIKTU] Tuesday, January 21 • 1:00 PM - 3:30 PM
$115 by 12/12/24; $135 after & onsite
Innovations of 3D concrete printing will be introduced including overall process for producing high-end products from start to end. Material and machine properties, printer styles available, types of 3D concrete printing applications, and benefits to end users will be covered. Presented by Sika Corporation.
SIKA CORPORATION -- Extending Service Life of Bridge Structures with State-of-the-Art Solutions
[SIKWE] Wednesday, January 22 • 9:00 AM - 11:00 AM
$90 by 12/12/24; $115 after & onsite
Valuable product solutions for extending the service life of bridge structures will be discussed by industry experts. Presented by Sika Corporation.
SIKA CORPORATION -- Waterproofing: The Next Generation of Solutions [SSSWE] Wednesday, January 22 • 1:00 PM - 3:30 PM
$115 by 12/12/24; $135 after & onsite
Explore state-of-the-art waterproofing and weatherproofing throughout the entire building – product and application areas like elastomeric joint sealants, liquid traffic coatings, liquid below grade waterproofing, air barrier and roofing applications. Presented by Sika Corporation.
NEW! TYFOOM - Overcoming Industry Challenges With Technology Panel Discussion
[TYFWE] Wednesday, January 22 • 1:00 PM - 3:00 PM
$95 by 12/12/24; $105 after & onsite
Details coming soon!
WACP - Women Construction Business Owners - Creating Your Legacy
[WACPWE] Wednesday, January 22 • 2:30 PM - 4:30 PM
$99 by 12/12/24; $125 after & onsite
Attendees will learn from leading women influencers in the concrete and construction industries discussing issues involving ownership, management, leadership, legal, team building, and human resources. Presented by Women’s Association of Concrete Professionals.
NEW! WORLD OF CONCRETE - Women Workshop: Exploring Gender Differences in the Workplace
[TUWCW] Tuesday, January 21 • 1:00 PM - 4:00 PM
$165 by 12/12/24; $195 after & onsite
Attendees will learn from leading women influencers in the concrete and construction industries discussing issues involving ownership, management, leadership, legal, team building, and human resources. Presented by Women’s Association of Concrete Professionals.
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