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Exhibits: January 23-25, 2024
Education: January 22-25, 2024
Las Vegas Convention Center Las Vegas Convention Center

First-Time Exhibitor Resources

Your success is our goal! On this page, you will find a number of resources to help you get ready for World of Concrete 2024.

First-Time Exhibitor Exercises

  1. Define Your Outcomes – 16 weeks prior
  2. Identify & Attract Your Ideal Visitors– 12 weeks prior
  3. Manage Your Visitor’s Experience – 10 weeks prior
  4. Lead Management – 8 weeks prior
  5. Measure Your Performance & ROI -  4 weeks prior

Recommended Promotional Timeline

July/August

September/October

  • Advertise in the World of Concrete Digital Pre-Show Planner and WOC 360 e-newsletter, contact your Account Executive for more information.
  • Submit New Product (Paid Sponsorship) for the New Product Zone via your exhibitor portal.*
  • Enter your product in the Innovative Product Awards Program
  • Confirm your company listing is up-to-date before the directory and mobile app deadlines. Log in with your Exhibitor ID to your Exhibitor Portal to review your information.
  • Contact your account for more information on year-round digital opportunities to reach your target audience.
  • Visit the Success & ROI Center. Review resources and sign up for live webinars. Learn the most effective method to exhibit pre-show, onsite and post-show.
  • Sign up to host a press conference. For more information email: [email protected]

November

  • Review the Exhibitor Service Manual in the Exhibitor Portal for all order instructions, deadlines and all other show information. Use your unique exhibitor ID and password from your confirmation letter to enter your portal.
  • Submit artwork for onsite sponsorships. Deadline: November 14, 2023.
  • Register your booth staff and purchase free Exhibit-Only entry for your customers during exhibitor registration found in the Exhibitor Portal.
  • Purchase education courses for booth staff. Email [email protected] for more information.

December

  • Upload upgraded booth profile materials items (paid sponsorship) via your exhibitor portal.
  • Order exhibitor services before discount deadline ends. Deadline: December 20, 2023.
  • Request pre-registered press list to send press releases to industry publications and highlight your product or services you'll have at the show. Email [email protected] for press list.

January

  • Download the WOC Mobile app. 
  • Incorporate social media into your WOC promotional plan. Use these tips and sample posts and be sure to tag World of Concrete in your post and use this year's hashtag #WOC2024.
  • Order additional lead retrieval units for capturing your leads onsite. The lead retrieval form can be found in your Exhibitor Service Manual or Registration Portal in the Exhibitor Portal.
  • Contact Jean Dimeo at [email protected] to submit onsite activities, new products, demonstrations, industry news etc., to be featured on the WOC Show Daily e-newsletter.

Onsite

  • Share your onsite activities on social media and post on Facebook, LinkedIn, Twitter and Instagram. Don't forget to use #WOC2024 #WOC50!
  • Review your Freeman Show Services bill address any issues at the service desk before leaving.
  • Visit the Rebook office C102 complete your contract and receive on-site pricing discount for WOC 2025.

Post-Show

  • Download new leads from exhibitor portal (upgraded profiles only) from lead retrieval platform and send follow up materials to contacts you met with during the show.
  • Request post-show media list send product information to editors who attended the show for inclusion in their post-show news articles and summaries. Email [email protected] for press list.
  • Continue to share your activities on social media and post on Facebook, LinkedIn, Twitter and Instagram.
  • Contact your account executive for more information on year-round digital opportunities to reach your target audience.

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