Masonry Innovation & Workforce Development Zone


The Masonry Innovations & Workforce Development Zone is returning to the MASONRY MADNESS® Arena! Positioned in the center of the 100,000 square foot fanfare of masonry promotions, WOC show-goers can become participants in several product and equipment demonstrations hosted by companies showcasing the latest technological developments advancing the masonry industry.

The Mason Contractors Association of America (MCAA) and SPEC MIX® have once again united with the support of several manufacturers of leading brands to host daily, non-stop informative demos where spectators will learn and trial new products hitting the masonry market. From dust management and 3D modeling (BIM) to proper cleaning techniques and material installation, the Innovation & WFD Zone proves the masonry industry is rapidly evolving for a strong future.

The Innovations & Workforce Development Zone is the perfect event for masonry enthusiasts as is surrounded by the battlegrounds of the 17th annual SPEC MIX BRICKLAYER 500® World Championship and the MCAA Fastest Trowel on the Block and Masonry Skills Challenge competitions. Join thousands of WOC attendees in the MASONRY MADNESS Arena on Wednesday, January 23 to witness the world’s best masons compete for over $120,000 in prize money including a Ford F-250 4x4 XLT truck.

Current List of Exhibitors in:

Iron Age Footwear
Cast Stone Institute
IQ Power Tools
Construction Products
Spec Mix
Hohmann & Barnard