Building the World of Concrete Brand in Mexico City
Jun 07, 2013
Dallas, TX, June 7, 2013 -- Jackie James, Director of World of Concrete, will travel to Mexico City and Puebla in late June to participate in a trade mission hosted by the Las Vegas Convention and Visitors Authority (LVCVA). The primary goal of the mission is to increase attendees and exhibitors from Mexico at World of Concrete and promote the use of concrete and masonry in the commercial construction industries.
The LVCVA has conducted about 14 of these missions, specifically for trade show producers focused on increasing their international business, working with the U.S. Department of Commerce in countries such as China, Brazil, Panama, Colombia and more.
attendee has been a focus for World of Concrete for more than 10 years. Because
World of Concrete attracts the latest products and technologies from around the
globe, building our international attendee and exhibitor base has been a
priority for us. Our show has been selected for the 9th consecutive
year to be part of the International Buyer Program by the U.S. Department of
Commerce, and this trip is a great opportunity to continue to build brand
awareness for World of Concrete,” stated James.
WOC is the construction industry’s largest annual international event for concrete and masonry professionals featuring more than 600,000 square feet of the newest products, ideas, and technologies from 1,300+ exhibiting companies.
The delegation will meet with representatives from the Mexican Commercial Services, as well as officials from government agencies, trade associations and media related to the commercial construction industry.
World of Concrete 2014 returns to Las Vegas January 21-24; Seminars 20-24, 2014. For more information on World of Concrete, visit www.worldofconcrete.com.