NEW TO WOC 2014 In today’s competitive marketplace, knowing and understanding current trends can provide a distinct advantage in the decorative concrete industry. This presentation will discuss those trends in regard to color, design, finish, and products for all the major decorative market segments. Award winning projects from around the country will be used as case studies, as well as insights and tips from the installers. This presentation will also cover current trends in how to successfully sell and market decorative concrete to the end user. Trends in current problems and troubleshooting techniques will also be discussed.
- Describe the major trends currently popular in the major decorative markets – integral color, stamp, stain, overlays, polish and sealers / coatings
- Explain the use of color and design in obtaining current trending finishes
- Identify and analyzes current successful trends in selling and marketing decorative concrete
- Identify and describe the most common and trending problems and how to troubleshoot and repair them
Credits: 3.0 hours AIA/CES LU, PDH
Education Tracks: Decorative Concrete
Event Type: WOC 3-Hour Seminars > Session
Vice President, Sales and Marketing at ChemSystems Inc.
Littleton, CO , United States
Chris Sullivan is the Vice President of Sales and Marketing for ChemSystems Inc., a specialty manufacturer of Helix Color Systems, a premium line of Decorative Concrete products. His responsibilities include managing all sales and marketing activities for …