WE19 - Current Trends in Decorative Concrete

Wednesday, January 22 from 8:00 AM to 11:00 AM | Room N258, North Hall, Las Vegas Convention Center « Back

NEW TO WOC 2014  In today’s competitive marketplace, knowing and understanding current trends can provide a distinct advantage in the decorative concrete industry.  This presentation will discuss those trends in regard to color, design, finish, and products for all the major decorative market segments.  Award winning projects from around the country will be used as case studies, as well as insights and tips from the installers.   This presentation will also cover current trends in how to successfully sell and market decorative concrete to the end user.  Trends in current problems and troubleshooting techniques will also be discussed.

  1. Describe the major trends currently popular in the major decorative markets – integral color, stamp, stain, overlays, polish and sealers / coatings
  2. Explain the use of color and design in obtaining current trending finishes
  3. Identify and analyzes current successful trends in selling and marketing decorative concrete
  4. Identify and describe the most common and trending problems and how to troubleshoot and repair them

Credits: 3.0 hours AIA/CES LU, PDH

Education Tracks: Decorative Concrete

Event Type: WOC 3-Hour Seminars > Session