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TU105 - Great Myths of Sales and Marketing in Concrete Construction

Tuesday, January 21 from 8:30 AM to 10:00 AM | Room N235, North Hall, Las Vegas Convention Center « Back

NEW FOR 2014  This topic will feature a discussion on four of the biggest myths in sales and marketing for the concrete construction industry:  The Customer is Always Right, Perception is Reality, All Customers are Equal, and Low Price, Best Service, and Highest Quality is the Goal.  All four of these will be discussed as to their actual ability to deliver profits with real case examples for both the contractor and producer in a basics business framework.

  1. Recognize that sales and marketing in a “commodity” industry is different than traditional sales
  2. Distinguish the standard pitfalls and traps associated with “canned” sales and marketing approaches
  3. Identify impractical and mythical approaches do not deliver actual results or create differentiation in a commodity market
  4. Examine real case examples for both the contractor and producer

Presented by Texas Aggregates and Concrete Association


Credits: 1.5 hours AIA/CES LU, PDH

Education Tracks: General Business

Event Type: WOC 90-Minute Seminars > Session


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